Launching luxury and prestige health and beauty products can be a daunting task, but we can help.
At Athena Beauty Group we apply our passion to bring a wide variety of products to market including green, natural, vegan and cruelty-free skin care, hair care, makeup, and fragrance products. Specializing in Supply Chain Management and Project Management, we offer both comprehensive and individual services. We pride ourselves in assisting brands with cosmetics Product Development and both Custom and Private Label Manufacturing.
Services
Financials & Forecasting
We perform cost analysis for each product and your entire assortment, in addition to compiling a launch plus replenishment budget and MRP forecast. This allows you to have a 12+ month view of cash flow needed to fund your new products, and decide the best price and costing for you to be profitable and without surprises.
Business Plans
We are dedicated to helping businesses thrive by providing comprehensive and tailored business plans. Whether you're a startup looking for a solid foundation or an established business seeking growth strategies, we craft business plans that align with your goals and vision. With a keen understanding of market trends and industry insights, we deliver plans that guide you towards success. Partner with us to unlock the potential of your business and take confident steps towards a brighter future.
Brand Management
We help you navigate the operational management of maintaining, improving, and upholding your brand so that the name is associated with positive results. Included is the day-to-day management of liaising with buyers and assisting with the implementation of marketing initiatives to plan, develop and direct the marketing mix and social media campaign.
Quality Assurance & Regulatory
We develop operational controls to ensure that the actual results match the product specifications. Included in this process is the product safety and claims testing, confirming the product complies with all local and national regulations, and suppliers are audited to validate that they meet requirements for industry standards.
Market Analysis
We will perform an analysis to determine the factors, conditions, and characteristics of the specific market dynamics your product falls under. This will help to plan on how the brand will be perceived and look. Given this information we will suggest product type, size, packaging, and price based on current market conditions and trends.
Product Development
We work closely with research and development experts at both contract manufacturers and independent labs to incorporate the best botanicals and newest marketing ingredients into your formulation. Product performance and presentation is reviewed and tested until it's just right, while remaining within the needed cost of goods. We also coordinate the raw materials and fragrance development to create your perfect product.
Sourcing & Purchasing
We source suppliers for both goods and services tailored for your product needs, based on our approved vendor base. We find, evaluate, vet, and engage primary and secondary vendors after issuing Request for Quotes, which include the product or service specifications, evaluation criteria, pricing structure, delivery and service requirements, and financial terms and conditions.
Logistics & Fulfillment
We manage the catalog assortment of products, and coordinate timely execution of product launches into distribution centers, your warehouse, or the end customer. Included in back-end operations are the management of storage, fulfillment, and customer service.
“Karen Reznik of ABG is the Siri of beauty brand building and maintenance. She is a cornerstone of our business—from ideation to execution and everything in between. Ask and you shall receive deep-rooted industry insight, applicable answers, and top recommendations. ”
“I had the pleasure of working with Karen on a project that required an understanding and expertise that was beyond my skill set, and Karen met and exceed all expectations. Her attention to detail and focus on my project gave me a huge feeling of relief - the feeling that someone who knows far more than you on a particular subject is running that part of your show - and doing it well. I highly recommend her! ”
“Athena Beauty Group has excelled in all aspects of our cooperation in regard to in-depth professional knowledge, timeliness, responsiveness and service courtesy. I highly recommend the Athena Beauty Group team, I assure you with ABG you are in good hands. ”
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